Part 2 of 3
So who would’ve
guessed? While the pieces of my world
were being turned upside-down with my move from Florida, by the time the pieces
had largely rearranged themselves, I found that my childhood hero had been waiting
for me in Pennsylvania all along. And I
found him doing well when I got there - he had largely transformed himself
physically, and was way “over” (i.e. – popular) with the fans as one-half of
the tag team champions in this glitzy new (to me) wrestling promotion called
the World Wrestling Federation (WWF). It
was more than I could have ever hoped for.
Except for one thing.
Was that really Barry
Windham?
CWF Barry Windham (Circa 1982) |
WWF Barry Windham (right) with Mike Rotundo circa 1984 |
I mean, he looked so damned different.
For one thing, when did he get so freaking blonde? I later learned that even during his waning days in Florida, Barry had started to go blonde with his hair. But, my Lord, he was really, really blonde now. Like, Goldilocks blonde. And he was wearing it longer to boot.
Had he looked like that in Florida? I didn’t think so.
While that seems like a strange question to ask now, you have to remember that it had been a good 6 – 8 months since I had last lain eyes upon Barry Windham, and we didn’t have an internet back then where I could look up his photo and remind myself what he looked like. I also hadn’t yet wrapped my head around the fact that it wasn’t uncommon for wrestlers to change their looks from time-to-time, especially when they were making the switch to a different promotion (and changing hair color was one of the less-extravagant things that a wrestler could do with his image). But, man, he really looked different to me, more than a simple change in hair styles could account for.
I realize now that one of the reasons that Barry’s blonde hair looked so strange to me was that, for the vast majority of the time period I was watching him in Florida, Barry’s hair was unnaturally dark (for him). As I learned many years later, the period during which I was watching Barry wrestle in Florida was actually his second stint with the local promotion down there (Championship Wrestling from Florida – or CWF). In the months before he came to my attention, he was finishing up an aborted stint working with his father, Blackjack Mulligan (a wildly popular wrestler himself who later ended up in the Hall of Fame), in another territory where he had dyed his hair black (like his father’s) so he could wrestle as “Blackjack Mulligan, Jr.”.
Barry (left) as Blackjack Mulligan, Jr. with Father the Original Blackjack Mulligan |
"Dark Streaked" Barry in Florida circa 1982 |
Hair aside, by the time
he showed up in the WWF, Barry had also started putting some weight on that 6’
7” frame of his. Good weight. While he was never what one would call
“muscle bound” (even at his physical peak), by the time he left Florida for
parts North in the mid-80s, he was well on his way to having that lean
musculature he became well known for throughout the rest of that decade. This was no longer a skinny, somewhat gawky
kid daring to tread in a land of muscle-bound thugs. This was a man to be reckoned with in his own
right, and was yet another difference for my young mind to try and wrap itself
around.
Also, where the hell
was the Flying Lariat?
Among the handful of
things that became apparent to me while watching my very first WWF show that
long-ago Sunday was the fact that Barry had a new finishing move – the Bulldog. Now the Bulldog was a fine enough move in its
own right. It consisted largely of
putting your opponent in a side-headlock, maintaining him in that hold while
you ran across the ring with him, then jumping and landing on your rear-end
while pushing your opponent’s head/face into the ring mat. The idea was to use your own weight, combined
with that of your opponent’s, to deliver a “knock-out blow” to your opponent’s
head. Problem was, it was a fairly
standard move that had been used by a lot of wrestlers before (and not
necessarily as a finishing move). The
Flying Lariat, meanwhile, was unique to Barry (as far as I know, he invented
it). And while the Bulldog did have the
advantage, much like his former finishing move, of showcasing Barry’s grace and
fluidity in the ring, it lacked that devastating, “holy shit did you see that?!”
quality inherent in the Flying Lariat’s ability to dazzle the crowd and bring
them to their feet.
To this day I’m not
sure whose bright idea it was to take such a unique and amazing-looking
finishing move and put it on the shelf during Barry’s U.S. Express days. My theory is that the Flying Lariat looked
too much like the “Mexican Hammer”, which was a less impressive looking but
mechanically similar finishing move being used by the then very popular WWF Intercontinental
Champion – Tito Santana. Whatever the
reason, it had effectively robbed my favorite wrestler of my favorite move. While I was tremendously grateful that,
despite the odds, I still had Barry Windham to watch on TV in my new hometown,
it was a Flying Lariat-less Barry Windham, and contributed to my confusion as
to whether I really was watching the same wrestler I thought I had left behind
in Florida.
Despite these stark (in
my mind) differences between the CWF Barry Windham and the WWF Barry Windham,
there were just too many similarities for it to be anybody other than the same
guy. I saw that, for the most part, he
wore the same ring attire. He still came
to the ring wearing what was then his trademark red bandana around his neck,
which he would un-cinch and remove once he got into the ring. He wore pretty much the same colored trunks
and those cool black and white western-style wrestling boots that I’ve only
ever seen worn by himself, his brother Kendall Windham, and the Magnum
T.A.-incarnation of Terry Allen (another CWF wrestler who went on to larger
fame and fortune in another promotion).
But what really cinched
it was the fact that, c’mon, how many 6’ 7” wrestlers are there out there who
can move with the grace and agility of a young Barry Windham? Of course it turned out to be the same guy. It’s just that, much like me, he had done a
little growing up during the year or so he was off my radar, and with that
physical maturation, he was really turning into something special as a
wrestler. Something special that couldn’t
continue to be overlooked by wrestling promoters and the broader wrestling
audience for much longer.
The problem was, he was
wrestling for the WWF at that point.
Now, many people would
look at that and think that it was the absolute perfect place for a young
superstar-in-the-making to be. For
starters, the geographical area that was historically covered by the WWF was
only the largest media market in the country.
It was based in New York City (the WWF’s Madison Square Garden shows
were legendary even back in those days), and its reach covered the majority of
Pennsylvania (with the lucrative Philadelphia market) and New England (with
Boston, Providence and other NE cities).
If a young, up-and-coming wrestler wanted to situate himself to receive
maximum exposure, the WWF was the place to be.
Additionally, the WWF’s production values and marketing ability were
simply unmatched by any other wrestling promotion in the country. The man who ran WWF, Vince McMahon, Jr., was
and is known for many things both positive and negative. But one thing even his detractors would have
to admit is that he knew how to put out a slick-looking product and market it
effectively.
And the final
consideration, apparent now only in hindsight, is that the WWF was on the brink
of its first “Golden Age”, when it went from being a regional (though wildly
successful) Northeastern U.S. promotion to being a hugely popular nationwide
phenomenon. Within the next year, the
WWF would make its presence felt in the music industry (through alliances
formed with Cindy Lauper and MTV), Saturday morning cartoons (which were
actually a big deal back in those times), movies, an expanded TV presence and
even a hot-selling album of songs either performed by, or about, some of their
more famous wrestlers (including the U.S. Express). The WWF, and its mega-star Champion Hulk
Hogan, were about to become household names, and Vince McMahon, Jr., not
content to be simply #1 among regional promotions, used that popularity to
compete with the NWA and all of the other promotions on a national level. The wrestling industry had never seen
anything like it.
And Barry was there at
the start of it, well-positioned as one-half of the WWF tag-team champions, and
still seen as having the majority of his best wrestling years ahead of
him. I truly believe that if Barry had
stuck with the WWF and bought into McMahon’s way of doing things, he would have
eventually either been “turned heel” (when “good guys” are repackaged as “bad
guys”) and been pushed as being a major contender for Hulk Hogan’s title, or
kept as a “face” and been groomed as Hogan’s “heir apparent”. For starters, he had the size (the WWF liked their
star wrestlers to be big), though McMahon probably would have insisted that he
work at becoming more muscular-looking. Secondly,
he had the pedigree, as his father (the aforementioned Blackjack Mulligan) had formerly
worked for McMahon’s father to great success back when the promotion was known
as the WWWF (World Wide Wrestling Federation). Thirdly, he had the striking good looks that
would have worked hand-in-hand with McMahon’s world class marketing machine to
package and sell him as a star. And,
finally, unlike Hulk Hogan, he was an excellent “worker” (i.e. – a wrestler
adept at performing the “fake” maneuvers that make a match look real and
compelling) and had loads of physical talent.
Unlike Hogan, there wasn’t a move in the “book” that Barry couldn’t
perform, whereas Hogan, despite his incredible look, charisma and magnetism,
was more or less an immobile brawler with a great gimmick. An argument could be made that during the
mid-to-late 80s and into the early 90s (throughout much of Hogan’s reign),
Barry was the single biggest talent in any wrestling promotion, and that talent
could have been tapped to make Hogan look like a star (had Barry been turned
“heel” to challenge Hogan), or turn Barry into a superstar “face” champion
himself.
Looking at Barry’s
circumstances at this point in time, it was almost like the stars were aligning
to turn him into a nationwide wrestling superstar.
Barry (Right) Being Marketed as a "Stud" by the WWF Marketing Machine (His Shirt Was Purportedly Ripped by Over-Eager Fans) |
But it didn’t happen. And as I learned many years later, in the
wrestling business, having loads of talent does not necessarily increase your
likelihood of becoming a star.
As it turned out, Barry
didn’t stay with the WWF for very much longer, and when he disappeared from
their roster, so did my ability to follow his career.
You see, as I mentioned
earlier, our new home in that rural part of central Pennsylvania where we
settled didn’t yet have cable, and wouldn’t have it for many years to
come. As such, if I was going to watch
Barry wrestle at this juncture, by necessity he was going to have to be
wrestling for the WWF (less than ideal circumstances given what was about to
happen). And to be honest with you, the
period of time I was able to watch him wrestle for the WWF (which turned out to
be only about 6 – 8 months) didn’t constitute great television, so it was
inevitable that my attention to Barry’s career (and wrestling as a whole) would
begin to flag anyway.
You see, the wrestling
product being turned out by WWF at the time was much different than the product
I had become a fan of down south. For
one, you didn’t get much on their weekly television show other than “squash matches”
(another piece of wrestling jargon – referring this time to those one-sided
matches where a star wrestler spends the vast majority of the match beating up
on a “jobber”). While the weekly CWF
program always had 1 – 3 “squash matches” on its card, it was also rounded out
with a healthy amount of competitive matches where you actually got to watch
more formidable wrestlers go up against each other. Watching a solid hour of nothing but “squash
matches” was hardly compelling in my opinion, especially when so much time was
spent between matches hyping up the more competitive matches which, sadly, were
not televised. My guess is that McMahon
didn’t like the idea of giving away the more competitive matches on “free”
television. If you wanted to watch a
wrestling match between bona fide wrestlers that was actually competitive in
the WWF, well, you were going to have to drive to an arena and pay money to see
it. This was exacerbated by the fact
that even on the rare occasion when the WWF put a competitive match on its TV
program (usually older matches that they had already made their money on), I
discovered that those matches usually only went about fifteen minutes or so - twenty
tops.
I later learned that
McMahon was of the philosophy that your average wrestling fan didn’t have the
attention span to stay interested in a match for more than twenty minutes or so,
which is why his matches rarely went beyond the fifteen-minute mark. Of course, given the nature of the product he
produced in the WWF, I can’t say I disagree with him, at least in regards to
those mid-80s WWF-style matches.
However, I had seen CWF once dedicate the entirety its weekly TV program
to a single match between Barry and Cowboy Ron Bass which not only kept my eyes
glued to the screen for the entire 60 minutes, but left me wanting more at the
end. (Of course, Barry later went on to
become famous for a series of legendary matches with the then World Heavyweight
Champion, Ric Flair, which were consistently 45 minutes to an hour in length). As such, McMahon’s philosophy that a good
wrestling match should never be more than 20 minutes in length was an outright
fallacy in my book.
So it goes.
Barry’s remaining
months in the WWF, however, were not uneventful. If anything, they were wildly successful from
a business standpoint (and, as I later learned, wrestling is, first and
foremost, a money-making enterprise). The
U.S. Express were riding high as tag team champions when they rolled into the
very first WrestleMania – an historic event that changed the industry and
pretty much set the template for those pay-per-view “super shows” that the
industry is known for today.
At WrestleMania 1, the
U.S. Express went up against the former champions, the aforementioned diabolic
team of the Iron Sheik and Nikolai Volkoff.
Our young, patriotic heroes had the match well in hand when, right on
cue (about 16 minutes into the match), the Iron Sheik borrowed a cane from his
manager (Classy Freddie Blassy) and “caned” Barry in the back of the head. Inexplicably, the ref missed dastardly act,
and instead of disqualifying the challengers, counted out a comatose Barry for
a heartbreaking and tragic loss. The
heroes had been vanquished by the villains, and their championship belts were
taken away to adorn to torsos of a Middle-Eastern madman and a godless,
freedom-hating commie.
The match had its
intended affect. The fans were outraged
(in the wrestling business, they refer to this as generating “heat”), and
McMahon made a boat-load of money from a series of subsequent rematches where
the U.S. Express sought justice by chasing the Sheik/Volkoff in an attempt to
regain both their honor and their lost belts.
Inexplicably, McMahon allowed that very thing to happen a couple of
months later on, of all things, free TV. In a very strange match that last all of about
five minutes (Barry was in the ring for maybe all of two minutes), Rotundo
(with some slightly illegal help from Barry) reversed a move called a “tight
cradle” and pinned the Iron Sheik for the win.
The crowd went nuts. Justice had
been restored. America’s favorite sons
were champions once again.
However, this turned
out to simply be a means of allowing the U.S. Express to quickly move on to a
new feud against another “heel” tag team, this time the pairing of Greg “The
Hammer” Valentine (who, like Barry, was a second-generation wrestler, his
father being the legendary Johnny Valentine) and Brutus Beefcake (another
ex-Florida wrestler named Ed Leslie who was being repackaged as a new character
in the WWF). This pairing was known as,
“The Dream Team”, and the pattern began to repeat itself. The good guys feuded with the bad guys over
the course of several shows before the “heels” emerged victorious at a match in
Philadelphia, again due to illegal tactics (this time, Beefcake rubbed what was
purported to be a lit cigar into Barry’s eyes before Valentine pinned him). I distinctly remember watching the WWF
marketing machine hype a series of upcoming rematches where the U.S. Express would
again seek justice by chasing the bad guys.
And, again, the WWF was poised to make a whole lot of money.
Then, with no explanation,
the hype stopped.
That series of
rematches never occurred.
The Dream Team kept the
titles and embarked on a whole new feud with a new “face” team from England
known as the British Bulldogs.
And Barry was nowhere
to be seen.
Rotundo stayed with the
WWF for a while, and a reconstituted version of the U.S. Express was rolled out
to a less than a warm reception by the fans (with a tall, blonde but less
athletically-gifted wrestler named Dan Spivey taking Barry’s place). However, as this new tag team failed to catch
on, Rotundo too disappeared from view.
What the hell was going
on? The WWF hype machine began to hype
other wrestlers, the British Bulldogs won the tag team titles to much fanfare,
and I was going nuts.
Where the hell was
Barry Windham? Why hadn’t the rematches
taken place? Why were the British
Bulldogs the ones who were allowed to compete for those belts and not the U.S.
Express?
It was as if Barry had
fallen off the face of the earth. And in
my limited circumstances, with no cable TV, no place within a fifty-mile radius
that sold any type of wrestling publication and the internet at least another
decade down the road, I was left in complete ignorance.
Languishing in this
vacuum where I could find no information on what had happened there were simply
no other options I could pursue. I tried
to stick with the WWF in the hopes that Barry would show up at some point. But as the months passed and Barry failed to
reappear, my interest in their strange brand of wrestling quickly waned. After about a year or so, I gave up on
wrestling entirely, figuring I was growing out of it the same way I was growing
out of comic books and Saturday morning cartoons.
As a result, I didn’t
see Barry wrestle again for twenty years.
End Part 2 of 3
Special Shout Out to FatKidCool for The Pictures Used in This Article.
Be sure to check out the Facebook page she administers for Barry Windham at: https://www.facebook.com/#!/BarryCWindham?fref=pb&hc_location=profile_browser
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